Culinary

The Rising Conflict Between Culinary Entrepreneurs and Influencers Over Unethical Promotion Practices and the Demand for Free Services

The rapid digital transformation of the food and beverage industry has birthed a new era of marketing, where social media influencers and food vloggers hold significant power over a restaurant’s reputation. However, this power dynamic has recently come under intense scrutiny following a series of viral disclosures from small business owners regarding the predatory practices of certain content creators. The …

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