The landscape of Indonesia’s food and beverage industry has reached a significant milestone with the official inauguration of PT LOTTE Indonesia’s latest high-tech manufacturing facility in Cikarang, West Java. This strategic expansion is specifically dedicated to the production of the company’s flagship product, LOTTE CHOCO PIE, and represents a multi-million dollar commitment to the Indonesian market. By integrating cutting-edge manufacturing …
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The Rising Conflict Between Culinary Entrepreneurs and Influencers Over Unethical Promotion Practices and the Demand for Free Services
The rapid digital transformation of the food and beverage industry has birthed a new era of marketing, where social media influencers and food vloggers hold significant power over a restaurant’s reputation. However, this power dynamic has recently come under intense scrutiny following a series of viral disclosures from small business owners regarding the predatory practices of certain content creators. The …
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