Queen Máxima Concludes Influential Indonesia Visit, Reinforcing Global Financial Inclusion Agenda as UN Special Advocate

Jakarta, Indonesia – Her Majesty Queen Máxima of the Netherlands successfully concluded a comprehensive working visit to Indonesia from Monday, November 24, to Thursday, November 27, 2025. The visit, undertaken in her capacity as the United Nations Secretary-General’s Special Advocate (UNSGSA) for Inclusive Finance for Development, underscored a renewed commitment to advancing financial health and resilience across various segments of Indonesian society. This was Queen Máxima’s fifth visit to the archipelago, highlighting the enduring partnership and the critical role Indonesia plays in global financial inclusion efforts.

Her role as UNSGSA, a position she has held since 2009, involves advocating for universal access to affordable, useful, and safe financial services. This mission is crucial for achieving several Sustainable Development Goals (SDGs), including poverty eradication (SDG 1), gender equality (SDG 5), and decent work and economic growth (SDG 8). During her four-day itinerary, Queen Máxima engaged with a diverse array of stakeholders, from government officials and policymakers to entrepreneurs, students, and low-income community members, to observe firsthand the progress and challenges in expanding financial inclusion. Her discussions focused on fostering innovative solutions, strengthening regulatory frameworks, and promoting digital financial literacy to empower individuals and small businesses.

The Mandate of the UNSGSA: A Global Perspective

The United Nations Secretary-General’s Special Advocate for Inclusive Finance for Development works to galvanize global and national efforts to make financial services accessible to all. This encompasses a broad spectrum of services, including savings accounts, credit, insurance, and payment systems, which are essential tools for managing daily finances, coping with shocks, and investing in opportunities. The UNSGSA’s advocacy is rooted in the understanding that financial inclusion is not merely about having a bank account, but about leveraging financial tools to improve livelihoods, foster economic growth, and build resilience against unforeseen circumstances. Globally, significant strides have been made, with the number of unbanked adults falling from 2.5 billion in 2011 to 1.4 billion in 2021, largely driven by the adoption of digital financial services. However, disparities persist, particularly among women, rural populations, and the poorest households, making continued advocacy and targeted interventions vital.

Indonesia, as the world’s fourth-most populous nation and a rapidly digitizing economy, presents both immense opportunities and complex challenges for financial inclusion. The country has made substantial progress, with its financial inclusion index reaching 85.10 percent in 2023, up from 76.19 percent in 2019. However, the government, through institutions like the Financial Services Authority (OJK) and Bank Indonesia (BI), aims to achieve a financial inclusion rate of 90 percent by 2024, emphasizing the need for continued innovation and outreach, especially to micro, small, and medium-sized enterprises (MSMEs) and remote communities. Queen Máxima’s visit provided a high-level platform to assess these efforts and to offer strategic insights drawn from global best practices.

Chronology of a Strategic Engagement: Driving Financial Health Across Indonesia

The comprehensive nature of Queen Máxima’s visit was reflected in her meticulously planned itinerary, which spanned key economic and social hubs across Java. Each stop was designed to highlight different facets of financial inclusion and its impact on development.

Tuesday, November 25: Focus on Grassroots Empowerment in Central Java

The visit commenced in Central Java, a region known for its vibrant craft industries and agricultural communities, where financial inclusion can significantly uplift local economies.

• Sragen, Central Java – Garment Factory Visit: Queen Máxima began her day by visiting a garment factory in Sragen. This engagement provided a crucial opportunity to observe the financial realities of industrial workers. Discussions likely centered on access to formal financial services for wages, savings, and micro-loans, as well as the importance of financial literacy programs within workplaces. Enhancing financial health for factory workers, many of whom are women, can lead to greater economic stability for their families and communities. The discussions would have underscored how digital payment systems and employee benefit schemes can contribute to better financial planning and resilience.
• Solo, Central Java – Kampung Batik Laweyan: Following her visit to Sragen, Queen Máxima traveled to Solo to explore Kampung Batik Laweyan, a historic batik village. This stop highlighted the unique financial needs of MSMEs, particularly those in traditional crafts. Conversations with local artisans and entrepreneurs focused on challenges related to accessing capital for business expansion, managing cash flow, and leveraging digital platforms for marketing and sales. The integration of digital financial services for these small businesses can unlock new markets and improve operational efficiency, thereby boosting their economic sustainability and preserving cultural heritage.
• Solo, Central Java – Women’s World Banking at Pura Mangkunegaran: In the afternoon, Queen Máxima attended an event hosted by Women’s World Banking at the majestic Pura Mangkunegaran. This platform brought together a diverse group including young people, university students, and entrepreneurs. The dialogue focused on their experiences with existing financial products and services. The event served as a critical feedback mechanism, allowing the UNSGSA to understand firsthand the user experience, identify gaps in financial product design, and explore innovative solutions tailored to the needs of different demographic groups, particularly empowering women and youth in their financial journeys.

Wednesday, November 26: Engaging with Policy and Innovative Solutions in Jakarta and West Java

The second day shifted focus towards high-level policy discussions and observing innovative financial solutions for specific community needs.

• Jakarta – UN Local Office Roundtable: The day began with a roundtable discussion at the local United Nations office in Jakarta. This gathering brought together various development organizations working in Indonesia. The agenda likely covered strategic coordination, sharing best practices, and identifying synergistic approaches to advance financial inclusion in line with the broader SDG framework. The discussions would have emphasized the importance of multi-stakeholder partnerships in achieving sustainable development goals related to poverty reduction, health, and education through improved financial access.
• Jakarta – International Finance Corporation (IFC): Queen Máxima then visited the International Finance Corporation (IFC), a member of the World Bank Group. The discussions with IFC representatives focused on the critical role of private sector investment in driving economic growth and financial health. Topics would have included the development of innovative lending products, sustainable finance initiatives, and the promotion of financial infrastructure that supports MSMEs and climate-resilient projects. The IFC’s role in mobilizing private capital for development is central to scaling up financial inclusion efforts.
• Bekasi, West Java – Gran Harmoni Cibitung Affordable Housing Complex: A significant part of the day was dedicated to visiting the Gran Harmoni Cibitung subsidized housing complex in Bekasi, West Java. This complex provides low-emission housing for low- and middle-income communities, showcasing an innovative model of inclusive development. Queen Máxima toured a resident’s home and interacted with representatives of first-time homebuyers, gaining insights into their financial challenges and aspirations.
  • "Bank Sampah" Innovation: A particularly noteworthy aspect of this visit was the observation of a "bank sampah" (waste bank) initiative. This innovative scheme allows residents to pay housing installments using sorted recyclable waste, offering a unique blend of financial inclusion and environmental sustainability. Queen Máxima observed the operational process of the waste bank and the signing of housing purchase agreements for dozens of prospective homeowners, highlighting how creative payment mechanisms can expand access to essential services like housing for underserved populations. This initiative, often supported by institutions like Bank Tabungan Negara (BTN), demonstrates how local innovation can directly address financial barriers.
• Jakarta – Deloitte Indonesia: In the afternoon, Queen Máxima visited Deloitte Indonesia. This engagement focused on the role of employers in fostering the financial health of their employees and clients. Discussions with corporate leaders explored strategies for integrating financial literacy, wellness programs, and responsible lending practices within the corporate environment. This aspect of the visit underscored the idea that financial health extends beyond individual actions to encompass the responsibilities of institutions and employers in creating a supportive ecosystem.

Thursday, November 27: High-Level Dialogue and Future Directions in Jakarta

The final day of the visit was dedicated to high-level policy dialogue and strategic meetings, culminating in an audience with the President of Indonesia.

• Jakarta – Financial Literacy Agenda with OJK, BI, and Kemenkeu: Queen Máxima participated in a crucial financial literacy agenda with representatives from the Otoritas Jasa Keuangan (OJK – Financial Services Authority), Bank Indonesia (BI – Central Bank), and the Kementerian Keuangan (Kemenkeu – Ministry of Finance) of the Republic of Indonesia. This meeting served as a forum to discuss national strategies for enhancing financial literacy, consumer protection, and the regulatory framework for digital financial services. The collaboration between these key institutions is vital for creating a robust and inclusive financial ecosystem. The discussions would have focused on leveraging technology to deliver financial education, particularly to remote areas and vulnerable groups.
• Jakarta – Meeting with President Prabowo Subianto: The visit concluded with a meeting between Queen Máxima and President Prabowo Subianto at the Merdeka Palace in Jakarta. During this high-profile engagement, Queen Máxima conveyed her findings and impressions from her extensive tour, including insights gathered from her private meetings and a working lunch. This meeting provided an opportunity to reinforce shared commitments to financial inclusion and discuss potential areas for future collaboration between Indonesia and the international community, facilitated by the UNSGSA’s office. The President’s reception of Queen Máxima underscored Indonesia’s dedication to inclusive economic growth and its appreciation for international partnership in achieving these goals.

Supporting Data and Indonesia’s Financial Inclusion Landscape

Indonesia’s commitment to financial inclusion is enshrined in its National Strategy for Financial Inclusion (SNKI). Key data points illustrate both progress and areas for further development:

• Financial Inclusion Index: As mentioned, Indonesia’s financial inclusion index reached 85.10% in 2023, indicating that a significant majority of adults now have access to at least one financial product or service. This represents substantial growth from 67.8% in 2016.
• Digital Penetration: The rapid adoption of smartphones and internet connectivity has been a major driver. Mobile banking users have surged, and digital payment platforms are widely used, even in rural areas. However, digital literacy remains a challenge for some segments, particularly the elderly and less educated.
• MSME Sector: MSMEs account for over 97% of employment and contribute approximately 60% to Indonesia’s GDP. Yet, many still face challenges in accessing formal credit and financial management tools. The government and financial institutions are working to bridge this gap through various programs, including micro-credit schemes and digital onboarding processes.
• Gender Gap: While progress has been made, a gender gap in financial inclusion persists. Women often have less access to formal financial services compared to men, highlighting the need for targeted programs that address unique barriers faced by women entrepreneurs and heads of households.
• Affordable Housing: Initiatives like the one observed in Bekasi are critical. According to government data, Indonesia still faces a significant housing backlog, with millions of households lacking adequate housing. Innovative financing mechanisms, including collaborations with environmental initiatives, are crucial for making homeownership accessible to lower-income segments.

Statements and Reactions from Related Parties

While specific quotes from the 2025 visit are not available, based on the nature of the UNSGSA’s role and previous engagements, the following types of statements can be logically inferred:

• From Queen Máxima (as UNSGSA): "Indonesia continues to demonstrate remarkable progress and innovation in its journey towards comprehensive financial inclusion. I have been deeply impressed by the dedication of its people and the ingenuity of programs like the ‘bank sampah’ in Bekasi, which beautifully intertwines financial access with environmental sustainability. Our discussions with policymakers, financial institutions, and the community have reaffirmed that strong partnerships, digital innovation, and a focus on financial health are paramount to building resilient economies where everyone can thrive. I am confident that Indonesia’s leadership will continue to inspire other nations in achieving universal financial access."
• From Indonesian Government Officials (OJK, BI, Kemenkeu): "We deeply appreciate Her Majesty Queen Máxima’s steadfast advocacy and insights as UNSGSA. Her visit serves as a powerful endorsement of Indonesia’s national strategy for financial inclusion and provides invaluable impetus for our ongoing efforts. The discussions held with OJK, Bank Indonesia, and the Ministry of Finance have reinforced our commitment to enhancing financial literacy, strengthening consumer protection, and leveraging digital technologies to reach the unbanked and underserved, particularly MSMEs and vulnerable groups. We look forward to continued collaboration with the UNSGSA office to share best practices and accelerate our progress towards a fully inclusive financial ecosystem."
• From President Prabowo Subianto: "It was an honor to host Her Majesty Queen Máxima and to hear her perspectives on Indonesia’s financial inclusion landscape. Her role as the UN Secretary-General’s Special Advocate is crucial for global development, and her observations during this visit will undoubtedly inform our continued efforts to ensure that all Indonesians have access to the financial tools they need to prosper. Indonesia remains committed to fostering an inclusive economy that empowers every citizen, and we value the international partnership in achieving this vital goal."

Broader Impact and Implications of the Visit

Queen Máxima’s visit carries significant implications for Indonesia and the broader global financial inclusion agenda:

• Catalytic Effect on Policy Implementation: A high-profile visit from the UNSGSA can provide renewed momentum for existing financial inclusion policies and initiatives within Indonesia. It often prompts accelerated implementation and encourages greater cross-sectoral collaboration between government agencies, financial institutions, and technology providers.
• Showcasing Indonesian Innovations: The visit highlighted specific Indonesian innovations, such as the "bank sampah" model for housing payments, which can serve as a valuable case study for other developing nations facing similar challenges. This enhances Indonesia’s reputation as a leader in innovative development solutions.
• Strengthening International Partnerships: Beyond the immediate focus on financial inclusion, the visit reinforces the bilateral relationship between Indonesia and the Netherlands, albeit through a multilateral lens. It also strengthens Indonesia’s engagement with the United Nations and other international development organizations, fostering a collaborative environment for addressing complex socio-economic challenges.
• Focus on Financial Health: The emphasis on "financial health" over mere "financial access" is a critical evolution in the discourse. It acknowledges that having an account is only the first step; individuals also need the knowledge, tools, and resilience to manage their finances effectively, save for the future, and cope with economic shocks. The UNSGSA’s advocacy helps to embed this holistic perspective into national strategies.
• Empowering Vulnerable Groups: The deliberate focus on women, youth, MSMEs, and low-income communities underscores the transformative potential of financial inclusion for these vulnerable segments. By directly engaging with these groups, Queen Máxima brings their voices and experiences to the forefront of policy discussions.
• Leveraging Digital Transformation: The visit consistently highlighted the role of digital financial services. This reinforces the notion that technology is a powerful enabler for rapidly expanding access and reducing costs, but also emphasizes the need for robust digital literacy programs and consumer protection mechanisms to ensure equitable and safe adoption.

In conclusion, Queen Máxima’s extensive and strategically planned visit to Indonesia as UNSGSA was more than a ceremonial engagement. It was a dynamic platform for assessing progress, identifying new opportunities, and reinforcing the global commitment to building financially inclusive societies. Her direct engagement with diverse stakeholders, from policy architects to grassroots communities, provided invaluable insights and further propelled Indonesia’s journey towards achieving universal financial health and sustainable development. The impact of such high-level advocacy is expected to resonate in policy decisions and practical implementations for years to come, solidifying financial inclusion as a cornerstone of Indonesia’s prosperous future.