Socio Today
Jakarta’s automotive calendar is once again anchored by one of its most anticipated lifestyle events, the Indonesia Modification & Lifestyle Expo (IMX). Scheduled to take place from October 9 to 11, 2026, the upcoming installment promises to push the boundaries of creative automotive artistry, engineering, and cultural expression. For enthusiasts, industry professionals, and everyday car lovers, IMX 2026 serves as the definitive platform to witness the exponential growth of the nation’s aftermarket sector. Beyond the dazzling displays, cutting-edge products, and international collaborations, this year’s exhibition introduces a crown jewel that bridges generational nostalgia with modern engineering prowess: a meticulously restored and heavily modified 1991 Toyota Kijang Rover, designated as the official IMX Supergiveaway GH Style.
This high-profile project is far more than a simple raffle prize; it represents a cultural statement. By transforming one of Indonesia’s most beloved automotive icons into a world-class masterpiece, the organizers and collaborating builders aim to demonstrate that local talent, resources, and ingenuity can compete on the global stage. As anticipation builds across the archipelago, the details surrounding the vehicle’s design, construction, and the mechanics of winning it have captured the attention of tens of thousands of potential visitors and online participants alike.
The Evolution and Significance of the Indonesia Modification & Lifestyle Expo
Since its inception, the Indonesia Modification & Lifestyle Expo has steadily grown from a localized enthusiast gathering into Southeast Asia’s premier automotive lifestyle hub. The event was conceived to professionalize the domestic aftermarket industry, provide a structured commercial platform for local brands, and showcase the immense talent of Indonesian builders to an international audience. Over the years, IMX has evolved into an ecosystem where original equipment manufacturers (OEMs), aftermarket parts suppliers, global lifestyle brands, and grassroots customizers converge.
The decision to position IMX 2026 as a milestone event reflects the maturation of the Indonesian automotive modification scene. No longer confined to minor cosmetic adjustments or bolt-on accessories, local builders are now executing complex full-frame restorations, advanced powertrain integrations, and sophisticated interior architectures. The expo acts as a catalyst, driving economic growth within the micro, small, and medium enterprises (MSMEs) that populate the domestic automotive supply chain, ranging from custom paint shops to bespoke upholstery artisans.
Choosing an Icon: The Legacy of the Toyota Kijang in Indonesia
At the heart of the IMX 2026 Supergiveaway lies the Toyota Kijang, a vehicle deeply embedded in the social and economic fabric of Indonesia. Introduced in the late 1970s as a basic utility vehicle, the Kijang quickly evolved through multiple generations to become the undisputed "people’s car" of the nation. From family transport and public transit to commercial fleets and rugged rural mobility, the Kijang adapted to the diverse and demanding needs of the Indonesian populace.
By selecting a 1991 Toyota Kijang Rover—a model from the iconic third generation—the creative directors of the project tapped into a profound reservoir of collective nostalgia. The Kijang is not merely a mode of transport in Indonesia; it is a shared cultural touchstone. Transforming this utilitarian legend into a high-end lifestyle vehicle underscores a powerful narrative: honoring historical heritage while boldly reimagining its future through contemporary design languages. This philosophy forms the core of the IMX Supergiveaway GH Style, proving that utilitarian classics possess timeless potential when paired with visionary craftsmanship.
Collaborative Brilliance: The Masterminds Behind the GH Style Kijang
The realization of the IMX Supergiveaway GH Style Toyota Kijang Rover 1991 is the result of a synergistic collaboration between visionary leaders of the Indonesian automotive scene. Project Director Andre Mulyadi, alongside prominent automotive personality Gofar Hilman, spearheaded the overarching creative direction. Their objective was clear: merge rugged utility with refined modern aesthetics without losing the soul of the original vehicle.
In an official statement regarding the project, Andre Mulyadi emphasized the collaborative nature of the build and its broader implications for the national automotive industry. "This IMX Supergiveaway GH Style Toyota Kijang is not just an ordinary giveaway vehicle, but a manifestation of extraordinary collaboration among the best talents in the country. We want to prove that local automotive heritage, when coupled with the creative hands of our nation’s youth, is capable of producing world-class, proud masterpieces," Mulyadi stated.
This sentiment highlights the deliberate effort to utilize the project as a showcase for domestic capabilities. Every stage of the build was entrusted to specialized local masters renowned for their respective crafts, ensuring that the final product meets international standards of fit, finish, and engineering execution.
Detailed Anatomy of the Build: Exterior, Paint, Finishes, and Interior
The transformation of the 1991 Toyota Kijang Rover into the GH Style edition involved a comprehensive overhaul across every major subsystem of the vehicle. The build process can be systematically broken down into distinct categories of craftsmanship:
Exterior Design and Bodykit Engineering
The exterior styling draws heavy inspiration from legendary global SUV design lineages, most notably the robust silhouette of the Toyota Land Cruiser. Under the direction of Andre Mulyadi and Gofar Hilman, custom body panels and a bespoke bodykit were fabricated to alter the vehicle’s stance and proportions entirely. The resulting exterior presents a commanding presence—retaining the boxy, purposeful utility of the original Kijang while projecting a muscular, modern, and aggressive aesthetic suited for contemporary urban and adventure environments.
Paintwork and Material Excellence
Achieving a flawless visual finish on a restored classic requires exceptional precision. The paintwork on the GH Style Kijang was executed by Wetgloss, an industry-leading specialist known for meticulous surface preparation and mirror-like clear coats. Significantly, the project proudly utilized ABCA, a high-quality domestic paint brand. This choice serves as a practical demonstration that locally manufactured coating materials possess the chemical durability, depth, and UV resistance required to rival globally imported alternatives on a world-class build.
High-Technology Exterior Wrapping
To further distinguish the vehicle’s aesthetic identity, the exterior features an advanced wood-grain motif wrap supplied by Avery Dennison. Unlike standard decorative films, this high-technology wrap incorporates physical texturing that precisely mirrors the organic grain of natural wood. The result is a tactile and visual fusion of classic warmth and modern technological sophistication, elevating the vehicle’s exterior narrative far beyond conventional paint applications.
Bespoke Interior and Cabin Architecture
Stepping inside the vehicle reveals an entirely reimagined cabin environment. The interior transformation was entrusted to Ferri from Ferari Jok Cibubur, a master upholsterer renowned for high-end automotive cabin customization. Through expert material selection, ergonomic refinement, and meticulous stitching, the interior of the Kijang Rover has been converted into a luxurious, comfortable sanctuary. The cabin balances functional durability with plush, premium comfort, ensuring that the driver and passengers experience a refined atmosphere reminiscent of modern luxury SUVs.
Mechanics of the IMX Supergiveaway: Participation Pathways
The opportunity to win the IMX Supergiveaway GH Style Toyota Kijang Rover 1991 is structured to engage both attendees of the physical exhibition and enthusiastic supporters nationwide. The organizers have established two primary pathways for acquiring participation coupons:
1. Admission Ticket Purchases
Visitors who purchase entry tickets to the IMX 2026 exhibition—whether through presale channels or on-the-spot ticketing at the venue—automatically receive one (1) IMX Supergiveaway coupon. These physical and digital coupons are entered into the pool for the grand prize drawing, which will take place live on the main stage during the event days of October 9–11, 2026.
2. Official Merchandise Purchases
Recognizing the expansive national fanbase that may not be able to travel to Jakarta for the three-day expo, the organizers have integrated merchandise sales into the giveaway mechanism. Supporters can acquire coupons through the purchase of official merchandise from Turbo Bastard Wheel (TBW). These items can be bought online via official storefronts on major e-commerce platforms such as Tokopedia and Shopee, or offline directly at the TBW booth during the physical IMX exhibition. Notably, online purchasers are not required to be physically present at the venue during the final drawing, democratizing the opportunity and allowing enthusiasts from all over Indonesia to compete for this iconic vehicle.
Economic and Cultural Implications for the Indonesian Aftermarket
The unveiling and giveaway of the GH Style Kijang at IMX 2026 carry profound implications for the broader Indonesian automotive landscape. As the government and private sector increasingly emphasize the importance of creative economies, the automotive aftermarket stands out as a high-value sector capable of generating significant employment and technological innovation.
Projects of this scale validate the competencies of local craftsmen, proving that Indonesian workshops can execute complex restoration and modification projects that adhere to rigorous global standards. Furthermore, by integrating local brands—such as ABCA paint—into a flagship international-facing project, IMX actively stimulates the domestic manufacturing ecosystem. This creates a virtuous cycle where consumer trust in local products increases, encouraging further research, development, and investment within the national automotive supply chain.
Ultimately, the 1991 Toyota Kijang Rover modified by the collective brilliance of IMX 2026 serves as a rolling ambassador for Indonesian creativity. It encapsulates the journey of an entire industry—from grassroots hobbyism to a sophisticated, globally competitive creative sector—ready to welcome enthusiasts from around the world to witness the pinnacle of automotive lifestyle culture in Jakarta.
